{"product_id":"cult-wheels-emperor-71mm-white","title":"Cult Wheels Emperor 71mm White","description":"\u003cp\u003eA premium freeride wheel from Cult Wheels, \"The Emperor\" sits halfway between their Creator freeride wheel and theRoad Warrior race wheel. Poured from Cult's all new \"Dopathane\" in a mid-width freeride shape on a wide, stiff core, it's conceived by Jorge Pernes and with input from the rest of the Cult Team. Tested for months on hills all over Europe, you know this is going to be good...\u003c\/p\u003e\n\u003cp\u003eThe width gives a little more grip and braking power than the Creator, but not as much as the Rapture. That wide orange core supports the urethane, keeping things rolling fast, adding an element of control, and dramatically increasing the lifespan of the wheel. It features radiused edges to keep things smooth once broken in - it's worth noting that this wheel is not stoneground so its pretty grippy until you've done some slides on it.\u003c\/p\u003e\n\u003cp\u003eIn short, if you like going fast and sideways on wheels that feel amazing and last a long time, this is a seriously good option!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDiamater: 71mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWidth: 53mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDurometer: 78A\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContact Patch: 50.5mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCore Position: Offset\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Cult Wheels","offers":[{"title":"Default Title","offer_id":20014250183,"sku":"WHL_CLT_EMPEROR_78A_WHI_71","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/4816\/products\/0001_Layer1.jpg?v=1589284116","url":"https:\/\/shop.lushlongboards.com\/en-int\/products\/cult-wheels-emperor-71mm-white","provider":"Lush Longboards UK Online Shop","version":"1.0","type":"link"}